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What did Lunchable loyalists think about Lunchly?
Interview Guide
Why did you originally choose to buy Lunchables?
How did you first hear about Lunchly and what made you decide to try it?
What were the first impressions of Lunchly compared to Lunchables?
Respondent 218
How do you feel about the convenience of pre-packaged meals like Lunchly for busy lifestyles?
“They are an absolute lifesaver on busy mornings when I get a last-minute call to sub for a class. The convenience is unmatched. But I always find myself reading the nutritional label and feeling a bit guilty about the sodium and preservatives. It's a constant trade-off between what's quick and what's genuinely healthy in the long run.”
What types of food combinations do you prefer in your lunch packs? Lunchly for busy lifestyles?
“I love having a variety of textures and flavors. My ideal pack would have some lean turkey or ham for protein, a few cubes of cheddar cheese, some crisp apple slices for sweetness, and a handful of whole-grain crackers for that satisfying crunch. It feels more like a curated snack plate than just a boring lunch.”
In your opinion, how does the branding of Lunchly influence children's preferences?
“Oh, absolutely. The branding is key. The bright colors, the cartoon characters, and the whole concept of building your own meal makes it feel like a toy as much as food. In the school cafeteria, you can see which kids have them; they treat it like a special event, which is a powerful marketing tool.”
Executive-ready reports generated in minutes.
Analysis with key themes, sizzle reels, and tangible next steps.
Quick Insights
Q1: What do you think about Lunchly’s pricing compared to Lunchables?
What do you think about Lunchly’s pricing compared to Lunchables?
Track longitudinal consumer behaviors.
Trigger interviews based on future shopping, or re-contact a previous consumer.
PURCHASES / MONTH
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Why did you buy more?
Why did you stop buying?
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Total GMV captured
2.2B
Unique transactions
342M
Unique receipts (SKU)
