The world’s first AI video moderator that
interviews purchase verified users.
See and hear from 3M real people in hours, without any survey fraud.
Users sync their spend data in real time.
Amazon
Credit Card
$166.98
5 items
Amazon
Echo Dot · Smart Speaker with Alexa
$49.99
Logitech
MX Master 3 Wireless Mouse
$99.99
+3 more
Chase
Credit Card
$250.00
1 item
Chase
Sapphire Payment
$250.00
Pizza Hut
Debit Card
$58.63
4 items
Pizza Hut
Large Pepperoni Pizza
$14.99
Pizza Hut
Garlic Breadsticks
$6.99
+2 more
DoorDash
Credit Card
$47.24
3 items
Chipotle
Chicken Bowl, Chips & Guac
$12.75
Chipotle
Steak Burrito, Fountain Drink
$14.25
Chipotle
Quesadilla
$9.75
Kroger
Credit Card
$102.12
14 items
Goldfish
Cheddar Crackers
$2.99
Arm & Hammer
OxiClean Fresh Scent Laundry
$18.49
+12 more
App Store
Credit Card
$5.99
1 item
Royal Kingdom
Noble Pack IAP
$5.99
Total
$5.99
Netflix
Credit Card
$24.99
1 item
Netflix
Monthly Subscription
$24.99
Total
$24.99
Costco
Credit Card
$304.23
27 items
Chick-fil-A
Nuggets Meal 12 Ct, Freshly Brewed Iced Tea Waffle Potato Chips
$7.17
Chick-fil-A
Cool Wrap Meal, Sprite, Waffle Potato Chips
$7.17
+21 more
Shell
Credit Card
$79.10
1 item
Shell Gas 93
17.5 gal
$79.10
Total
$79.10
Starbucks
Credit Card
$22.12
4 items
Starbucks
Grade Latte
$5.99
Starbucks
Venti Americano
$6.49
+2 more
Vanguard
Checkings Account
$2,500
1 txn
Vanguard
VOO Buy
$2,500
United Airlines
Credit Card
$874.35
1 item
EWR to LAS
10/25/25 - 11/3/25
$874.35
Total
$874.35
Barkbox
Credit Card
$12.12
2 items
Barkbox
Super Chewer Monthly Subscription
$25.00
Total
$25.00
Instacart
Credit Card
$182.33
13 items
Sprouts
Burt's Bees Medicated Lip Balm
$7.17
Sprouts
Silk Original Almond Milk
$4.29
+11 more
Spotify
Credit Card
22.12
13 items
Spotify
Premium Family
$22.12
Coinbase
Checkings Account
$200.00
3 txn
Coinbase
$BTC buy
$100.00
Coinbase
$XRP buy
$50.00
+11 more
“Pogo’s blend of competitive basket-level spend signals, along with videos of consumers that humanize the data is a game changer (and a must have for any data-driven marketer)!”
What did Lunchable loyalists think about Lunchly?
Interview Guide
Why did you originally choose to buy Lunchables?
How did you first hear about Lunchly and what made you decide to try it?
What were the first impressions of Lunchly compared to Lunchables?
Respondent 218
How do you feel about the convenience of pre-packaged meals like Lunchly for busy lifestyles?
“They are an absolute lifesaver on busy mornings when I get a last-minute call to sub for a class. The convenience is unmatched. But I always find myself reading the nutritional label and feeling a bit guilty about the sodium and preservatives. It's a constant trade-off between what's quick and what's genuinely healthy in the long run.”
What types of food combinations do you prefer in your lunch packs? Lunchly for busy lifestyles?
“I love having a variety of textures and flavors. My ideal pack would have some lean turkey or ham for protein, a few cubes of cheddar cheese, some crisp apple slices for sweetness, and a handful of whole-grain crackers for that satisfying crunch. It feels more like a curated snack plate than just a boring lunch.”
In your opinion, how does the branding of Lunchly influence children's preferences?
“Oh, absolutely. The branding is key. The bright colors, the cartoon characters, and the whole concept of building your own meal makes it feel like a toy as much as food. In the school cafeteria, you can see which kids have them; they treat it like a special event, which is a powerful marketing tool.”
Executive-ready reports generated in minutes.
Analysis with key themes, sizzle reels, and tangible next steps.
Quick Insights
Q1: What do you think about Lunchly’s pricing compared to Lunchables?
What do you think about Lunchly’s pricing compared to Lunchables?
Track longitudinal consumer behaviors.
Trigger interviews based on future shopping, or re-contact a previous consumer.
PURCHASES / MONTH
8
7
6
5
4
3
2
1
0
Why did you buy more?
Why did you stop buying?
1
2
3
4
5
6
7
8
“Pogo enables us to engage verified customers and gain insights that drive smarter decisions.”
Use cases that are only possible with Pogo.
Powered by the largest live-feed data set in the U.S.
$210B
Total GMV captured
2.2B
Unique transactions
342M
Unique receipts (SKU)
Fintech
Shifting category spend to competitors
Quantify consumer spend captured on competitor cards by category, and learn how to shift share.
QSR
Long term loyalty impact of LTOs
Measure impact of LTOs by identifying and tracking guest spend over time.
E-comm
Omnichannel shopping drivers and LTV
Understand drivers of channel selection from omnichannel shoppers, and quantify combined LTV.
CPG
Verified buyers of new product launch
Understand who’s buying a new product, how they heard about it, and will they buy again.
B2C App
Lapsed IAP spenders
Understand who stopped spending on your app, where they went, and how to win them back.
Retail
Uncover new drivers for incremental trips
Find users increasing trips to competitors and identify ways for them to shift spend with you.
Media
Churned subscribers, active on others
Learn why subs switch services and which content resonates most to win them back.
Investment Management
Conduct deep diligence on companies
Find loyal and churned users of target companies for deep, objective information for an investment thesis.
